Why we publish our prices

Eight thousand a month for three lanes. Ten thousand for five. Fifteen hundred for every lane after that. Three lanes is the floor, and we do not sell fewer.

That is the entire price list. You can stop reading now if those are the wrong numbers for you, and I would rather you did than find out in week three of a sales process. Neither of us gets that time back.

The reason nobody publishes

A hidden price lets you charge each client whatever the discovery call suggested they would tolerate. That is what happens when the number is negotiable and the buyer cannot see the other quotes.

I have been on the buying side of that arrangement. The bad feeling arrives around month four, usually the day you meet someone paying half for the same thing. Nothing about the work changed. You just found out what the number was made of.

The arithmetic has to close

If you are going to publish, the list has to survive the division. Three lanes work out to $2,667 each. Five work out to $2,000. Everything after that is $1,500. A prospect will run those numbers within about four seconds of reading the page, and if the curve does not make sense, everything else on the site becomes suspect.

The curve makes sense because the entry price absorbs the fixed cost of having you as a client, and that cost does not double when your fourth lane opens. The more of the pipeline you keep busy, the less each lane costs. That drop sits on the published list rather than in a negotiation, which is the whole point. There is no annual discount and no “let’s get you on a call to discuss enterprise pricing”.

What a lane is

A lane is the smallest piece of capacity that can carry one task end to end. Three things, none of which can be shared between two tasks running at the same time:

• A live instance of your product, running on our side, that the agents interact with.
• A slot in the orchestrator, running that task through its stages against that instance.
• A claim on the specialists who approve each gate.

Small tasks drain through a lane quickly. Big ones occupy it longer. You are buying concurrency, and you watch your own queue drain on the same board we use. We do not sell features by the month, because counting features means arguing forever about what counts as one.

What does not change between plans

The pipeline, the tests, the reviews, the specialists, your analyst. Quality was never going to be the thing we charge extra for. If the cheap plan shipped worse code, the expensive plan would be worth less too, because you would have to check both the same way.

What changes is how fast the queue drains.

The part that costs us something to say

Publishing the number means we lose the deals where the buyer would have paid more, and we lose them silently, without ever knowing. We think that is a fair price for not having the month-four conversation.

And if your budget is five thousand a month, we are not your answer. I would rather say that here than in week two.

The 30-minute call is where we work out how many lanes your backlog can keep busy. If that number is under three, we say so on the call.