SDaaS, priced by the lane

Software development
as a service.

You buy lanes, priced by the lane and never by the hour. One lane is a live copy of your product with our pipeline attached, carrying one task at a time, and specialists on call to approve every gate. Three lanes, three things moving at once.

Three lanes, $8,000/mo. Five lanes, $10,000. Every lane after that, $1,500. Cancel at the end of any month.

Thirty minutes on a call, the NDA signed there, and you leave knowing how many lanes your backlog can keep busy. The price is on this page, so there is nothing to quote.

Your roadmap moves at the speed of your recruiting.

Two months of ramp-up for a new hire was the real number in 2023. Teams are still budgeting for it.

Meanwhile the work sits. A senior spends Thursday explaining the codebase instead of writing it. Three people wait on one review. And there is one person everybody is quietly afraid will resign, because the context lives in their head and nowhere else.

All of that is a capacity problem wearing a talent costume.

What you pay for today

A chair, occupied. Ramp-up, meetings, and the week someone is blocked.

What you actually need

Work that reaches your main branch, at a number you agreed before it started.

What the seat costs before it writes anything
$160,000
Base salary for a senior engineer in the US.
$17,000
What that seat costs per month once you add payroll taxes, benefits and equipment.
47 days
Industry average from opening the req to a signed offer. Senior roles run longer.
$32,000
The recruiter fee at 20 percent of the first year, paid once, before anyone starts.

A lane is not a person and the comparison is not clean. What you can compare is what each one costs you to keep. Three lanes are $8,000 a month and you stop paying for them at the end of any month.

Base salary: US averages from Built In and ZipRecruiter, 2026. The 1.25 to 1.4 loaded multiplier and the 20 percent contingency fee are the standard ranges. Time to hire is the 2026 industry average.

One lane, one task, end to end.

A lane is the smallest piece of capacity that can carry a task all the way through: a live instance of your product on our side, the pipeline running its stages against it, and the specialists who approve each gate. None of it is shared between concurrent tasks. That is why it is the unit.

Everyone starts here

3 lanes

$8,000/ month

The floor. Three tasks moving at once, which is where a backlog starts to drain instead of shuffle.

5 lanes

$10,000/ month

Two more lanes for two thousand more, which is the cheapest capacity on this page.

Every extra lane

+$1,500/ month

From the sixth on. Add one for a busy quarter, drop it at the end of any month.

Cancel at the end of any month. Everything we install stays in your repo either way.

What does not change between plans

The pipeline, the tests, the reviews, the specialists, your analyst. Quality was never going to be the thing we charge extra for. What changes is how fast your queue drains, and you watch that happen on the same board we do.

Book the 30-minute call
What you are risking
  • The NDA is signed on the first call, before anything else.
  • You cancel at the end of any month. There is no exit conversation.
  • Every pipeline and workflow we install stays in your repo.
  • The code, the repos and the pipelines are yours from the first commit.

Nobody here reads a full diff.

A human cannot read every line an agent is about to commit and still keep the speed the agent gave you. So we changed what the human reads.

  1. 01

    Specs before tests

    Every ticket hides a functional question nobody asked out loud. The spec answers it, with the technical background attached, and a human signs it before anything moves.

  2. 02

    Tests before code

    The test is the spec made executable and unforgiving. Everything else rots within a sprint. The test has no memory of how confident anyone felt on Tuesday.

  3. 03

    Deterministic checks first

    Linters, static analysis, custom rules. A linter does not have a bad day and does not get talked into an exception. Half of what people call AI review is this layer.

  4. 04

    Agents that disagree with us

    The reviewing agents are agnostic and clean of the development context, so they have no stake in what they are reviewing. Alternatives are mandatory. Our own seniors do not get a pass.

  5. 05

    A report, not a diff

    Each specialist keeps their own set of agents, built by them, for their own area. They read a verdict from something they built, overrule it when it is wrong, and go fix the agent when the same disagreement shows up twice.

  6. 06

    Evidence for the humans who matter

    UI changes arrive with before and after screenshots across the viewports that matter. Features arrive with a video of an agent walking the flow. QA opens a link to that branch already deployed, already logged in, with the data preloaded.

Judgment is the scarce resource on an engineering team, and we stopped spending it on line-by-line reading.

And your pipeline is not our pipeline.

The stages are composable, so onboarding includes designing yours. One of our clients is a fintech, so their pipeline has a stage that does nothing but hunt for security problems. No other client has that stage. Two products with different needs get two pipelines.

Git strategy is its own conversation and people underestimate it. We run worktrees on our side, so where the PRs land is a decision rather than a default. If you have engineers, the PR arrives to them and they review it like any other. Nothing about our process should show up in your git history as a surprise.

Where your code actually goes.

On the second call, nobody asks about speed. They ask what gets access to the repo. If that question does not arrive within a minute, something is off with your instincts.

We pull your code into our infrastructure. Before that happens you get the list of models and vendors it will run through, and you mark the ones you do not want near your repo.

Every model on that list comes with terms that keep our traffic out of their training data. The free tiers that pay for themselves with your code never make it on, whether or not you ask. Blocking one of the rest is a line in your pipeline config, and it stays blocked.

Isolated environments

Your repos are mounted in closed environments on our side. One container per agent, nothing shared between tasks, torn down when the task closes.

An audit trail you can read

Which agent, which model, what it touched, when. The log itself, not a summary of the log.

Only the keys the build needs

We ask for what the build needs and tell you what each key is for. Anything we can mock, we mock.

A narrow footprint in your repo

A set of workflows so we can open PRs and update the wiki. No production access on day one, and nothing that can deploy until you decide otherwise. Several projects run agentic deploys today, and each one took months to build.

NDA before anything

Signed on the first call, before anything else. It covers third-party tooling too.

You own all of it

The code, the repos, the pipelines and every workflow we install. If you leave, they stay with you.

If the answer is still no because the code cannot leave the perimeter under any circumstances, that is a legitimate position and we are not going to argue you out of it. That case is what Octopus is for: you run it yourself, one Docker container, SSO and MFA and roles, your agents inside your walls. Different product, and we would sell you that instead.

What the system has shipped.

These are our own products, not client case studies. We built them to find out what the pipeline could carry. Read the customer count and the scope separately.

Better Gym

Fitness platform

NestJS backend, two Flutter apps, a full backoffice, multi-tenant data, real auth, real deploys. In production. Zero paying customers, and we lead with that because you would find out anyway.

What it demonstrates: production capability, which is the only thing you are buying from us. Market fit stays yours.

TicketEasy

Multi-tenant ticketing

Serverless, Stripe and MercadoPago wired in, QR validation at the door, several organisers on the same infrastructure without ever seeing each other.

What it demonstrates: the trade-off got written down next to the decision. That is what our specs look like on every feature.

Octopus

The orchestrator

A board where every task, agent and worktree is visible. Agents sandboxed per container, SSO and MFA and an audit trail, in one Docker container you run yourself.

It started as the tool we kept failing to build. It is the reason the others shipped.

I once spent a year building a library for an app that needed two weeks. The app never shipped and the library got abandoned, and I did some version of that more than once. My discipline never improved. The price of tooling collapsed.
Juan Pablo Donadio, founder

The way in

It starts with thirty minutes.

We sign the NDA, you walk us through what is stuck, and we tell you how many lanes it would take to move it. One call, no proposal document, no second round of discovery.

You leave with the number of lanes, the first tasks we would put in them, and what we would need from your side to start. The price is already on this page, so there is nothing left to quote.

  • The NDA is signed on that call, before anything else moves.
  • You leave knowing how many lanes your backlog can keep busy.
  • If that number is under three, we say so on the call.

Or email us directly

Questions that come up on the second call

Who owns what you write?
You do. The code, the repos, the pipelines and every workflow we install. If you leave, they stay with you.
We already have engineers. Where do they fit?
The PR arrives to them and they review it like any other. Where the PRs land is a decision we make with you at onboarding, not a default we impose.
What happens if an agent breaks production?
On day one we have no production access and nothing that can deploy. What we install opens PRs and updates the wiki, so your pipeline and your reviewers stand between a branch and your users. Agentic deploys come later, once there is a harness around them, real metrics on the project, and a set of accesses you configure on your side. Several projects run that way today and each one took months to get there.
Can we start smaller than three lanes?
Three lanes is the floor. Five lanes are $10,000, and every lane after that is $1,500, which you can drop at the end of any month.
Where is the team?
Distributed across US, EU and LATAM time zones. Tasks that need a human decision have someone awake for them.
Our code cannot leave our perimeter.
Then we would sell you Octopus instead. One Docker container you run yourself, your agents inside your walls.